01 The challengeHelp businesses find the right space, fast.As the Capital Region’s premier provider of custom office spaces and executive suites, The Anderson Group wanted to elevate their brand and build a more engaging site — one that let prospects quickly find the right space for their business.
02 What we builtA sharper brand, a site built to match.We aligned the brand and built the site around it — so the right space is always easy to find. Four crafts, one standard:
BrandA new logo, a clearer identity.A refreshed mark and a brand aligned to who Anderson is — a well-known Capital Region family business, presented with the confidence it has earned.
CopyA brand narrative that fits the firm.The Anderson story, told in their voice — a family-owned company that knows Capital Region office space, made clear from the very first line.
Creative DirectionDistinctive, and easy to navigate.Large-format photography, drone video of the market area, and an interactive space locator — the custom spaces and executive suites, shown the way they deserve.
DevelopmentAn interactive site, built to perform.A responsive build with an interactive space locator and integrated blog content — a clear path from browsing listings to booking a tour.
03 · The result
You just watched it work.
A responsive new site that does exactly what Anderson wanted — easy access to information, paired with a presentation as distinctive as this well-known family business. The live site makes the case.
See it live
Deevoted · selected work · commercial real estate
The Anderson Group —
— or just scroll ↓
The Anderson Group —
better places for business.
SectorCommercial real estate · office leasing
Year2019
What Deevoted broughtDevelopment · Brand · Creative Direction · Copy
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