01 The challengeMake a B2B offer easy to say yes to.My Essentials set out to bring hearing-aid providers into a protection program — which meant making a B2B offer feel genuinely simple. Day-one coverage, no out-of-pocket cost, no partnership fee: a strong offer that had to read clearly and warmly to busy practices, not like fine print.
02 What we builtA warm identity, a site that carries it.We shaped a warm, modern identity and built the site to carry it — human, clear, low-friction. Three crafts, one standard:
BrandHuman, not insurance.An illustration-led identity that feels warm and modern — a protection program that looks like peace of mind, not paperwork.
CopyPlain language, no jargon.The protection program explained the way a busy practice actually reads — day-one coverage, no out-of-pocket cost, no partnership fee — clear, warm, and free of insurance fine print.
DevelopmentA low-friction path to join.A site built to carry the offer and move providers from interested to enrolled — a clear, simple path to connect and join.
03 · The result
You just watched it work.
A site that makes a protection program feel human and easy to say yes to — clear about the offer, warm in tone, and built to turn interested providers into partners. The live site makes the case.
See it live
Deevoted · selected work · hearing-aid protection
My Essentials —
— or just scroll ↓
My Essentials —
peace of mind, made easy to offer.
SectorHearing-aid protection · B2B (provider-facing)
Year2024
What Deevoted broughtDevelopment · Brand · Copy
The one thing to do next