01 The challengeMeet everyone where they are.The site needed to feel current and speak clearly to the range of people it serves. Prospective students arrive with different needs — the work had to meet each of them, not make them dig.
02 What we builtA homepage made to pull people in.Clear paths for each kind of visitor, content that invites rather than overwhelms, a structure that carries them deeper. Three crafts, one standard:
DevelopmentA structure that carries them deeper.Clear paths for every kind of visitor — built so the right program is always one move away, never buried.
BrandAn identity that feels current.A look and feel that reads as alive and credible — the college in the present tense, the way a prospective student should first meet it.
CopyWords that invite, not overwhelm.Language shaped to meet each visitor where they are — saying enough to pull them in, never so much they have to dig.
03 · The result
You just watched it work.
A modern homepage that feels alive — visitors engage, find their path, and move deeper into the site instead of bouncing. No borrowed numbers; the live site makes the case.
See it live
Deevoted · selected work · higher education
Maria College —
— or just scroll ↓
Maria College —
meeting every student
where they are.
SectorHigher education · Capital Region
Year2023
What Deevoted broughtDevelopment · Brand · Copy
The one thing to do next