01 The challengeTell the care behind the smile.As a premier orthodontics practice, Cooney & Tyner needed their site to tell a friendlier, more engaging story about the care they offer — straightening teeth and improving smiles.
02 What we builtA friendlier brand, a more visual site.We gave them a brand-new online presence and built the site to match — visual, warm, and easy to move through. Two crafts, one standard:
BrandA warmer, more human identity.A fresh brand presence that tells the story of the care — straightening teeth, improving smiles — and makes a premier practice feel friendly and approachable.
DevelopmentA highly visual site, built to move.Full-screen video, large-format photography, and subtle inline motion — the Children, Teen and Adult paths, Invisalign, practice and financial info, with a clear path to a complimentary screening.
03 · The result
You just watched it work.
A modern site that does exactly what they wanted — easy access to information, paired with the voice of the customer to lend credibility. The live site makes the case.
See it live
Deevoted · selected work · orthodontics
Cooney & Tyner Orthodontics —
— or just scroll ↓
Cooney & Tyner Orthodontics —
the straight story.
SectorOrthodontic practice · Capital Region
Year2017
What Deevoted broughtDevelopment · Brand
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