01 The challengeA house of brands, no shared voice.Grown fast through acquisition, the company had become a large house of brands without a shared voice. They needed one unified brand and a fresh positioning platform to stand apart as the leading infrastructure company in North America.
02 What we builtOne brand, built from the platform up.A completely new brand from a strategic positioning platform up — mark, identity system, brand trailer, and the full website. Three crafts, one standard:
BrandA new mark, a whole system.One identity to carry every company under it — a new brand mark and an extensive visual system that finally gives the house a single voice.
Creative DirectionA single voice, in motion.The look, the language, and a brand trailer that make a sprawling infrastructure company feel like one confident, unified story.
DevelopmentBuilt and launched, end to end.The full website — strategy, design, development, implementation — then mapped and launched. The platform the new brand lives on.
03 · The result
You just watched it work.
A unified powerhouse — many infrastructure brands, reimagined and launched as one. No borrowed numbers; the live site carries it, and the case makes itself.
See it live
Deevoted · selected work · infrastructure
Artera —
— or just scroll ↓
Artera —
many infrastructure brands,
reimagined as one.
SectorEssential · critical infrastructure
Year2021
What Deevoted broughtDevelopment · Brand · Creative Direction
The one thing to do next