Deevoted

ParaPRO

AN EDUCATION IN RESISTANT HEAD LICE

Physicians prescribing OTC drugs to patients with head lice needed to get smart about the growing resistance problem—and the viable Rx treatment options at their disposal.

Method

PROVIDE CLINICAL PROOF

Deevoted worked with the client’s agency to develop a multi-channel campaign, including PR, email and a content-rich storytelling landing page that features a timeline, A/B video, animated graphics and a series of clinical downloads.

Features

Any way you want it, that's the way you get it.

  • Email Development
  • Landing Page Development
  • Mailchimp Integration
  • PDF Template Design

Results

RAISING VISIBILITY FOR RESISTANCE

Within a month of launch, the campaign generated 100+ original articles and traffic from more than 40 professional websites, and engaged hundreds of highly qualified prescribers. 

Collaborators

6

Deevoted worked with the client’s agency and members of the client’s web team to help bring the campaign to fruition

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